Gina Boedeker launched The Boedeker Group to bring the expertise she developed through years of multiple, successful product launches in the educational technology industry to clients interested in creating and revising digital programs.
Her successful 15-year career spans positions from sales to product development, and from brand management, market development and marketing to leadership roles.
TRANSITIONING FROM PRINT TO DIGITAL PROGRAMS...
As a senior manager at McGraw-Hill Education Gina was responsible for leading her team in the transition of their portfolio from print to digital programs and creating digital products from the ground-up; significantly and consistently increasing digital revenue year-over-year in one of the largest portfolios in the higher education digital space.
CONSISTENTLY INCREASING DIGITAL REVENUE...
Gina’s track record includes signing, developing and launching ed tech programs that increased revenue by more than $20M. Her approach to ensuring their success entailed a consistent focus on knowing her customers and ensuring they were at the center of the product and marketing decisions she made. Gina understood that customer feedback and insights are invaluable, often significantly impacting product development decisions and influencing creative marketing strategies that resonate with the market.
Gina's work won the following accolades:
- First Edition of the Year
- Product Team of the Year
- Launch of the Year
- Brand Manager of the Year
- Campaign of the Year
- Best Serious Game Award for her team’s involvement in the development of an educational game for the American Government course
AND ALWAYS FOCUSING ON THE CUSTOMER.
Gina and her team will work with you to ensure that your end users' explicitly and implicitly stated needs are addressed throughout the development process, and to prepare your team to launch a product that improves learner outcomes and increases digital activations and revenue.