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Gina Boedeker

Thinking about design thinking

by Gina Boedeker
people working

By: Gina Boedeker



Gathering market insights doesn’t have to be hard and it doesn’t have to break the bank.

Categories The Boedeker Group

The Impact of Not Listening to Your Market

by Gina Boedeker
blockbuster image

By: Gina Boedeker



Gathering market insights doesn’t have to be hard and it doesn’t have to break the bank.

Categories The Boedeker Group

Top Pitfalls in Planning and Executing Effective Focus Groups

by Gina Boedeker

By: Gina Boedeker



Focus groups are one of the most effective ways to hear directly from your customers, in their voices, about what they think about the product or service your company offers.

Categories The Boedeker Group

Five Questions That Will Make Market Research Work For You

by Gina Boedeker

By : Gina Boedeker



Before conducting market research, you should have an idea of what you want to know from your market.

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The Importance of Participant Experience

by Gina Boedeker
customer experience

By: Alicia Brady



You’re a program manager or product developer seeking feedback on a product in development.

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Insights: Can’t Always Get What You Want

by Gina Boedeker
man with the glasses with hands on head

By: Gina Boedeker


I recently went into a late Friday afternoon Zoom call with a company I work with and breezily said, “Happy Friday! How are you guys all doing?” To which one of the clients responded “Still recovering from what you sent me earlier.”

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When “No” Is the Best Response

by Gina Boedeker

By: Gina Boedeker

Today, I had a conversation with a potential client where I ended the conversation like this: “Technically, yes, you could hire our team to do this project. However, I think there are better, more efficient, and less expensive ways for you to get that

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The Summer Internship: An Intern’s Perspective

by Gina Boedeker

By: Lauren Cubell

Every year, students of all ages must determine how to best fill their summer vacation time. This summer, as a college student, I found myself in a different position than in previous years as I considered how I wanted to spend my time. While I had

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In it for the Long Haul: What My Covid Recovery Revealed About TBG’s Core Values

by Gina Boedeker

By: Penina Braffman

With summer in full swing, I still get that “school’s out, sun’s out!” sense of euphoria, even as an adult whose work schedule doesn’t vary that much in the summer months. That, combined with the feeling like the pandemic is in the rearview mirror

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Utilizing Remote Research During and Beyond COVID

by Gina Boedeker

As we are rounding the corner closing in on the end of 2020, this is obviously a year we will never forget. With the onset of COVID-19, our lives were thrown into a complete tailspin, and we’ve all faced challenges we never could have imagined. From working remotely, to homeschooling, to distancing from family and … Read more

Categories Survey, The Boedeker Group Leave a comment
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Recent Posts

  • Thinking about design thinking
  • Research in 15 Minutes a Day
  • The Impact of Not Listening to Your Market
  • Top Pitfalls in Planning and Executing Effective Focus Groups
  • Five Questions That Will Make Market Research Work For You

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