The Impact of Not Listening to Your Market
By: Gina Boedeker
Gathering market insights doesn’t have to be hard and it doesn’t have to break the bank.
Gina Boedeker
Top Pitfalls in Planning and Executing Effective Focus Groups
By: Gina Boedeker
Focus groups are one of the most effective ways to hear directly from your customers, in their voices, about what they think about the product or service your company offers.
Five Questions That Will Make Market Research Work For You
By : Gina Boedeker
Before conducting market research, you should have an idea of what you want to know from your market.
The Importance of Participant Experience
By: Alicia Brady
You’re a program manager or product developer seeking feedback on a product in development.
Insights: Can’t Always Get What You Want
By: Gina Boedeker
I recently went into a late Friday afternoon Zoom call with a company I work with and breezily said, “Happy Friday! How are you guys all doing?” To which one of the clients responded “Still recovering from what you sent me earlier.”
When “No” Is the Best Response
By: Gina Boedeker
Today, I had a conversation with a potential client where I ended the conversation like this: “Technically, yes, you could hire our team to do this project. However, I think there are better, more efficient, and less expensive ways for you to get that
The Summer Internship: An Intern’s Perspective
By: Lauren Cubell
Every year, students of all ages must determine how to best fill their summer vacation time. This summer, as a college student, I found myself in a different position than in previous years as I considered how I wanted to spend my time. While I had
In it for the Long Haul: What My Covid Recovery Revealed About TBG’s Core Values
By: Penina Braffman
With summer in full swing, I still get that “school’s out, sun’s out!” sense of euphoria, even as an adult whose work schedule doesn’t vary that much in the summer months. That, combined with the feeling like the pandemic is in the rearview mirror
Utilizing Remote Research During and Beyond COVID
As we are rounding the corner closing in on the end of 2020, this is obviously a year we will never forget. With the onset of COVID-19, our lives were thrown into a complete tailspin, and we’ve all faced challenges we never could have imagined. From working remotely, to homeschooling, to distancing from family and … Read more
How To Segment Your Market To Get More Customers
WHAT IS MARKET SEGMENTATION? Market segmentation is breaking down your market into smaller, more specific groups. These groups will have similar characteristics so companies can more effectively market and sell into various segments. WHY SEGMENT YOUR MARKET? Most companies do not have the resources (internal or financial) to market to everyone and they recognize that … Read more