The Boedeker Group
Turning Data into Actionable Insights to Get the Results you Want Learn MoreJoin Our TeamPartner with Us
What insights can help you grow your business?
We don’t just gather feedback.
We provide insights
The Boedeker Group has an effective and proven approach for building and executing qualitative and quantitative research activities to turn feedback into *actionable insights* that help our clients drive their product development decisions, guide their marketing strategy, and ultimately help them increase their sales.
The Insights You Need:
- Who is my target market?
- What do they care most about?
- What trends are happening in my industry?
- What changes should we make to the product we’re building?
- Why do my target customers use my competitor’s products?
- How is my target audience responding to our product/service?
- How should I position my product/service in the market?
- Is my product ready to launch?
- Something else
Professors Interviewed.
Student Responses Received.
%
Customized approach for all clients.

Services
Product and Market Development
The key to developing successful
products sounds simple – know your customers better than your competitors and bring their feedback into your product development and marketing strategy – but it requires a disciplined approach to achieve.
Product Marketing and Launch
The Boedeker Group works closely with your marketing team to create unique value propositions for your products; develop, refine, and test messaging; run product launches; create innovative campaigns, and ensure that your sales team knows how to talk about your product and the market knows how to use and implement it. We work with your team to create a series of strategic customer engagements and ensure that tactical follow-through is completed to set your team up for successful first-to-market or revision launches.
Market Research and Analysis
The Boedeker Group offers a number of qualitative and quantitative research activities to gather the information your team needs to develop an in-depth understanding of the market. The deep analysis we provide ensures that you are targeting and investing in the right customers throughout the market and product development process.
Strategic Business Consulting
Building on our years of experience across all areas of the educational technology industry, we help customers build and execute business plans with a focus on increasing digital sales, activations, and overall revenue. This includes brand development, portfolio and pipeline review, product and program evaluation, market information, and overall strategy consultations.
The insights we deliver
Our Expertise
Client Need: Secure sales during the product development phase
We had the opportunity to develop an all-digital program for one of our largest clients, a global learning company in the higher education space.
Client Need: Successfully relaunch existing product
Finding the right partner to relaunch a product can make or break the success of the endeavor.
Client Need: Successful new product launch
When an IT certifications industry leader reached out for a partner in implementing market development strategies, TBG happily jumped at the opportunity.
Client Need: Expand reach into new and different markets
A leader in education technology sought our help in building out their digital offerings across a variety of course areas.
Client Need: Make informed business decisions about product portfolio based on data
In a crowded market, it can be difficult for companies to determine just how well their products are doing.
Providing value to our partners
What Our Clients Say
Liz Simmons
Program Manager at Macmillan
Sladjana Bruno
Executive Editor at Wiley
Sadie Ray
Sr. Portfolio Manager at McGraw-Hill Education
Lauren Harrell Krassow
Sr. Editor at Wiley
Patrick Brown
VP of Operations at Prompt Feedback
Kelly Ross
Field Marketing Manager at Pearson Education
Katie Crouch
Sr. Portfolio Manager at McGraw-Hill Education
Jenny Maxwell
SVP Global Partnerships at EdgeMakers, Inc.
Sarah Remington
Portfolio Manager at Current Client (large educational publisher)
Kassia Wosick
Assistant Professor of Sociology at El Camino College
Steve Debow
CEO at LingroLearning
Ashley Bryan
Portfolio Manager at Pearson Education













What insights do you need to meet your goals? Contact us to see how we can help.
Team
We hold high expectations for our team because we know our clients need the best from us. From our core team highlighted below to our trusted freelance team of subject matter experts, project managers, and administrators, you get paired with a team member that is trained on The Boedeker Group’s processes to ensure that your project sees the best results possible.

Gina Boedeker
Founder and CEO

Shelby Narike
Associate Project and Operations Manager

Penina Braffman
Director of Operations

Bill Minick
Sr. Project Manager

Emily Pecora
Sr. Product Developer

Julie Donahue
Coordinator

Alicia Brady
Senior Project Manager

Glenda Nelson
Project Coordinator

Jaikishan Prithiani
CTO

Naseem Skaik
Graphic Designer
Looking to join
an amazing team?

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Boulder, CO 80301, USA