The Boedeker Group

Using Customer Insights to Create Better Products and Reach Wider Audiences
Learn MoreJoin Our Team

Partner with Us

Have a project you want to discuss?

We focus on your most important resource

Your Customers

The Boedeker Group has an effective and proven approach for building and executing strategic market development plans to ensure your products have a large market reach upon launch. We help you understand your customers’ needs so you can make smart development and marketing decisions that lead to successful products.

Our approach works for many types of projects including (but not limited to):

·     Educational technology products

·     Corporate training programs

·     Software applications

You want your potential customers to notice and use your products before they consider your competition. We can help.

Our approach is personalized, customized, and effective.

Professors Interviewed.

Student Responses Received.


Customized approach for all clients.


Product and Market Development

The key to developing successful
products sounds simple – know your customers better than your competitors and bring their feedback into your product development and marketing strategy – but it requires a disciplined approach to achieve.

Product Marketing and Launch

The Boedeker Group works closely with your marketing team to create unique value propositions for your products; develop, refine, and test messaging; run product launches; create innovative campaigns, and ensure that your sales team knows how to talk about your product and the market knows how to use and implement it. We work with your team to create a series of strategic customer engagements and ensure that tactical follow-through is completed to set your team up for successful first-to-market or revision launches.

Market Research and Analysis

The Boedeker Group offers a number of qualitative and quantitative research activities to gather the information your team needs to develop an in-depth understanding of the market. The deep analysis we provide ensures that you are targeting and investing in the right customers throughout the market and product development process.

Strategic Business Consulting

Building on our years of experience across all areas of the educational technology industry, we help customers build and execute business plans with a focus on increasing digital sales, activations, and overall revenue. This includes brand development, portfolio and pipeline review, product and program evaluation, market information, and overall strategy consultations.

The work that we do for our clients

Our Expertise

For each project we take on, our client’s goals become our own. We deliver tailored solutions to help them create better products and reach a wider audience. Here’s a look at some of our recent projects and the amazing results we’ve delivered to our clients.


We had the opportunity to develop an all-digital program for one of our largest clients, a global learning company in the higher education space.


Finding the right partner to relaunch a product can make or break the success of the endeavor.


When an IT certifications industry leader reached out for a partner in implementing market development strategies, TBG happily jumped at the opportunity.


A leader in education technology sought our help in building out their digital offerings across a variety of course areas.


In a crowded market, it can be difficult for companies to determine just how well their products are doing.

Feedback on TBG

What Our Clients Say

The Boedeker Group developed and managed market research for a prospective product. After an initial meeting to talk about the project, everything else was out of my hands. It was such a relief to hand off a big task and then be able to sit back and watch it happen. At each step, The Boedeker Group sought my review and approval, and they acted quickly and appropriately on all of my input. They really became members of my team! The final report was incredibly thorough and included both short-term and long-term follow-up opportunities. A really good value!

Liz Simmons

Program Manager at Macmillan

I have partnered with the Boedeker Group on a few projects over the past year that were focused on product and market development. I keep going back to them because they are reliable, timely and produce high-quality work. Their communication and reporting is detailed and helpful in informing my product strategy. I can trust them to get the job done.

Sladjana Bruno

Executive Editor at Wiley

We love working with The Boedeker Group and have already planned out our market development activities for next year with them. They are professional, and always deliver quality work on time. Plus, they are lovely people who are fun to work with.

Sadie Ray

Sr. Portfolio Manager at McGraw-Hill Education

Gina and her team are extremely professional and reliable and truly felt like an extension of our team. Not only did they deliver excellent results, their expertise helped us identify activities that would lead to greater ROI. Their consistent, clear feedback and reporting helped our team act on the suggestions and leads they discovered quickly and really set them apart from other vendors we have worked with in the past. I would highly recommend The Boedeker Group for their market development and product launch expertise and support. I look forward to working with them on more projects going forward.

Lauren Harrell Krassow

Sr. Editor at Wiley

Gina Boedeker is a true partner. A creative, customer-centered thinker, who has mastered the art of listening. She is an immediate asset to any company or team and has the rare ability to dissect complex problems and market conditions to find simple and actionable solutions. She is one of the most talented and passionate individuals I have had the pleasure of working with and I highly recommend her and her consulting group.

Patrick Brown

VP of Operations at Prompt Feedback

The quality and detail of the reviews the Boedeker Group supplied have been consistently awesome and very useful to us! They've made our follow up efforts simple and straightforward, and have created a huge time savings all around. I'd highly recommend them.

Kelly Ross

Field Marketing Manager at Pearson Education

We've worked with The Boedeker Group on a variety of market development projects and we're always thrilled with the results. No matter what the task, whether high-stakes or smaller potatoes, the Boedeker Group listens carefully, confirms what is needed, and executes. Gina has deep experience in our industry and her instincts about what is needed are right on. It's a pleasure to work with people who deliver such a thoughtful and well-crafted end product. Looking forward to collaborating in the future!

Katie Crouch

Sr. Portfolio Manager at McGraw-Hill Education

I’ve been working with Gina and her team for several months and I can’t say enough great things. It takes a marketing ninja to be able to seamlessly tackle both strategic and tactical level marketing details on an hourly basis in the start-up world. Gina is agile, smart and incredibly collaborative. Gina has taken ownership of some very hairy projects and makes the lives of our sales and product teams much easier. I appreciate her sense of urgency and her commitment to really understanding our business. She has made a big impact in a short amount of time and we love being able to work with her at EdgeMakers. I highly recommend working with Gina.

Jenny Maxwell

SVP Global Partnerships at EdgeMakers, Inc.

Thank you so much for writing all of these detailed notes; I know how much time it takes just to collect them, let alone construct a thoughtful summary that is “bite sized” enough for a rep to be able to run with. I have never felt so solid going into a new edition of one of my programs. I really appreciate everything you and your team have done these last few months to make that possible. There are so many things that set TBG apart—you’re extremely detailed; you understand the larger purpose of the project and never lose sight of that; and you’re never lacking for ideas about how to solve a problem. I always had complete faith in your experience and expertise, but I wanted to make sure to tell you that you have done a truly awesome job here.

Sarah Remington

Portfolio Manager at Current Client (large educational publisher)

I recently attended a Virtual Focus Group run by Gina Boedeker of The Boedeker Group. This particular webinar/focus group was EXCELLENTLY coordinated and facilitated. I appreciated how interactive it was, how we were encouraged to speak how the written comments were read aloud and also how the facilitator validated our comments not only during the workshop but after via email. Perhaps one of the best I've ever participated in. Seriously... well done!

Kassia Wosick

Assistant Professor of Sociology at El Camino College

Gina Boedeker is among the most reliable product and marketing minds in the business. During our time together at McGraw-Hill, I observed firsthand Gina’s entrepreneurial spirit and remarkable abilities in her multiple positions of increased responsibility and span of control. Central to her success is a relentless pursuit of understanding every customer and each unique use case. She test and re-tests assumptions and proposed solutions. She engenders trust and cultivates relationships easily, is naturally curious, and isn’t afraid to take risks to create meaningful products with clever branding and associated marketing campaigns. Gina is hyper-organized and consistently executes on her plans—always on time, usually early. Gina was considered a role model by her colleagues and by senior leadership, having grown market share and consistently launching new products that exceeded their top- and bottom-line forecasts. Finally, Gina exhibits uncommon humility and humanity and celebrates the success of others generously. I can’t recommend her highly enough.

Steve Debow

CEO at LingroLearning

Gina had an excellent way of digging into a very challenging market and gaining valuable insight. She was very proactive in her efforts and had great new ideas that brought a lot of value to the table. Between running focus groups, and having one-on-one conversations with our main customers, she always was able to provide insightful and quantifiable data to help us make decisions during our product development process. I would recommend using the Boedeker Group to anyone.

Ashley Bryan

Portfolio Manager at Pearson Education

oxford university press
Wiley logo
waggle logo
Sage publishing logo
pearson logo
mc graw hill education logo
macmillian learning logo
elsevier logo
Edgemakers logo
comptia logo
cengage logo

Revising or launching a new product? Need a better understanding of your customers/market segments? Contact us to see how we can help.


We hold high expectations for our team because we know our clients need the best from us. From our core team highlighted below to our trusted freelance team of subject matter experts, project managers, and administrators, you get paired with a team member that is trained on The Boedeker Group’s processes to ensure that your project sees the best results possible.

Gina Boedeker

Gina Boedeker

Founder and CEO

Shelby Narike

Shelby Narike

Associate Project and Operations Manager

Penina Braffman

Penina Braffman

Director of Operations

Bill Minick

Bill Minick

Sr. Project Manager

Emily Pecora

Emily Pecora

Sr. Product Developer

Doriot Kim

Doriot Kim

Art Director

Julie Donahue

Julie Donahue


Looking to join
an amazing team?

Sign up to Newsletter

Want to hear more from us? We’d love to keep in touch. Sign up here.

Get In Touch


26 Broadway, 8th Floor
New York, New York, 10004


The Impact of COVID-19 on Higher Education

The Impact of COVID-19 on Higher Education

This survey of over 300 higher education professors conducted in May 2020 highlights the major challenges that COVID-19 posed for their courses and the potential impact for selection of course materials moving forward.

You have Successfully Subscribed!

Pin It on Pinterest