Gina is very impressive. We asked for in-depth interviews to be done in one day and she delivered. We asked for her guidance on a rush quant study and she delivered. We will definitely be using her again!
Senior Manager Consumer Insights at Chegg
The Boedeker Group developed and managed market research for a prospective product. After an initial meeting to talk about the project, everything else was out of my hands. It was such a relief to hand off a big task and then be able to sit back and watch it happen. At each step, The Boedeker Group sought my review and approval, and they acted quickly and appropriately on all of my input. They really became members of my team! The final report was incredibly thorough and included both short-term and long-term follow-up opportunities. A really good value!
Program Manager at Macmillan
I have partnered with the Boedeker Group on a few projects over the past year that were focused on product and market development. I keep going back to them because they are reliable, timely and produce high-quality work. Their communication and reporting is detailed and helpful in informing my product strategy. I can trust them to get the job done.
Executive Editor at Wiley
We love working with The Boedeker Group and have already planned out our market development activities for next year with them. They are professional, and always deliver quality work on time. Plus, they are lovely people who are fun to work with.
Sr. Portfolio Manager at McGraw-Hill Education
Gina and her team are extremely professional and reliable and truly felt like an extension of our team. Not only did they deliver excellent results, their expertise helped us identify activities that would lead to greater ROI. Their consistent, clear feedback and reporting helped our team act on the suggestions and leads they discovered quickly and really set them apart from other vendors we have worked with in the past. I would highly recommend The Boedeker Group for their market development and product launch expertise and support. I look forward to working with them on more projects going forward.
Lauren Harrell Krassow
Sr. Editor at Wiley
Gina Boedeker is a true partner. A creative, customer-centered thinker, who has mastered the art of listening. She is an immediate asset to any company or team and has the rare ability to dissect complex problems and market conditions to find simple and actionable solutions.
She is one of the most talented and passionate individuals I have had the pleasure of working with and I highly recommend her and her consulting group.
VP of Operations at Prompt Feedback
The quality and detail of the reviews the Boedeker Group supplied have been consistently awesome and very useful to us! They've made our follow up efforts simple and straightforward, and have created a huge time savings all around. I'd highly recommend them.
Field Marketing Manager at Pearson Education
We've worked with The Boedeker Group on a variety of market development projects and we're always thrilled with the results. No matter what the task, whether high-stakes or smaller potatoes, the Boedeker Group listens carefully, confirms what is needed, and executes. Gina has deep experience in our industry and her instincts about what is needed are right on. It's a pleasure to work with people who deliver such a thoughtful and well-crafted end product. Looking forward to collaborating in the future!
Sr. Portfolio Manager at McGraw-Hill Education
I’ve been working with Gina and her team for several months and I can’t say enough great things. It takes a marketing ninja to be able to seamlessly tackle both strategic and tactical level marketing details on an hourly basis in the start-up world. Gina is agile, smart and incredibly collaborative. Gina has taken ownership of some very hairy projects and makes the lives of our sales and product teams much easier. I appreciate her sense of urgency and her commitment to really understanding our business. She has made a big impact in a short amount of time and we love being able to work with her at EdgeMakers. I highly recommend working with Gina.
SVP Global Partnerships at EdgeMakers, Inc.
Thank you so much for writing all of these detailed notes; I know how much time it takes just to collect them, let alone construct a thoughtful summary that is “bite sized” enough for a rep to be able to run with. I have never felt so solid going into a new edition of one of my programs. I really appreciate everything you and your team have done these last few months to make that possible. There are so many things that set TBG apart—you’re extremely detailed; you understand the larger purpose of the project and never lose sight of that; and you’re never lacking for ideas about how to solve a problem. I always had complete faith in your experience and expertise, but I wanted to make sure to tell you that you have done a truly awesome job here.
Portfolio Manager at Current Client (large educational publisher)
I recently attended a Virtual Focus Group run by Gina Boedeker of The Boedeker Group. This particular webinar/focus group was EXCELLENTLY coordinated and facilitated. I appreciated how interactive it was, how we were encouraged to speak how the written comments were read aloud and also how the facilitator validated our comments not only during the workshop but after via email. Perhaps one of the best I've ever participated in.
Seriously... well done!
Assistant Professor of Sociology at El Camino College
Gina Boedeker is among the most reliable product and marketing minds in the business. During our time together at McGraw-Hill, I observed firsthand Gina’s entrepreneurial spirit and remarkable abilities in her multiple positions of increased responsibility and span of control. Central to her success is a relentless pursuit of understanding every customer and each unique use case. She test and re-tests assumptions and proposed solutions. She engenders trust and cultivates relationships easily, is naturally curious, and isn’t afraid to take risks to create meaningful products with clever branding and associated marketing campaigns. Gina is hyper-organized and consistently executes on her plans—always on time, usually early. Gina was considered a role model by her colleagues and by senior leadership, having grown market share and consistently launching new products that exceeded their top- and bottom-line forecasts. Finally, Gina exhibits uncommon humility and humanity and celebrates the success of others generously. I can’t recommend her highly enough.
CEO at LingroLearning
Gina had an excellent way of digging into a very challenging market and gaining valuable insight. She was very proactive in her efforts and had great new ideas that brought a lot of value to the table. Between running focus groups, and having one-on-one conversations with our main customers, she always was able to provide insightful and quantifiable data to help us make decisions during our product development process. I would recommend using the Boedeker Group to anyone.
Portfolio Manager at Pearson Education