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In it for the Long Haul: What My Covid Recovery Revealed About TBG’s Core Values
By: Penina BraffmanWith summer in full swing, I still get that “school’s out, sun’s out!” sense of euphoria, even as an adult whose work schedule doesn’t vary that much in the summer months. That, combined with the feeling like the pandemic is in the rearview mirror...
Utilizing Remote Research During and Beyond COVID
As we are rounding the corner closing in on the end of 2020, this is obviously a year we will never forget. With the onset of COVID-19, our lives were thrown into a complete tailspin, and we’ve all faced challenges we never could have imagined. From working remotely,...
How To Segment Your Market To Gets More Potential Customers
WHAT IS MARKET SEGMENTATION? Market segmentation is breaking down your market into smaller, more specific groups. These groups will have similar characteristics so companies can more effectively market and sell into various segments. WHY SEGMENT YOUR MARKET? Most...
How To Write A Survey (that gets the feedback you need)
Surveys are an effective way of gathering information from your target audience to help you drive product development and marketing decisions, and make decisions about necessary changes in your product or service offering. Surveys, though, are only as good as the...
We Sweat The Small Stuff (so you don’t have to)
I can’t remember exactly when I got the cute little trim-sized book of Don’t Sweat the Small Stuff by Richard Carlson, but I remember always including it in moving boxes as I moved from St. Louis to Manhattan to Brooklyn back to Manhattan to Jersey City…it has an...
Important, Yet Overlooked Hiring Requirements
Recently I posted an update on my LinkedIn profile saying “The Boedeker Group is growing and hiring new freelance market development, marketing and sales professionals” and linked to the job descriptions that listed in detail the kind of background and experience I am...
Back To School Thanks From A Parent
Today I dropped my almost-4 year old at Pre-K4 for the start of her 2017-2018 school year. I know I’m not alone. There are a lot of us going through back-to-school drop-offs and pick-ups all across the country if we haven’t already gone through it in the last couple...
You Only Have One Chance To Make A First Impression
That was the exact sentence I shared with one of my clients last week. “You never get a second chance to make a first impression - and I’m afraid you’re going to waste it if you move forward with this product before it’s ready. I know you want to launch in a few...
To Those On The Front Lines Of Education – Thank You
After 15 years working in educational publishing and ed-tech, I did something today I have never done. I was the acting principal at a public elementary and middle school in Jersey City through the "Principal for the Day" community program that pairs business owners...
What I Learned From Rookie Reps About Product Development
As a Brand Manager and then Managing Director for a large portfolio, I loved rookie reps. As soon as I would receive their in-company introductory email I would send them a welcome email to introduce myself, set up a time to speak with them to give them more detailed...
Rethinking The Product Post-Mortem
Post-Mortems have gotten a bad rap. Caling it a “post-mortem” certainly doesn´t help - any kind of meeting that conjures up an image of a bluish-gray corpse lying under abrasive lighting in an all-white room on a stainless steel table could probably use a tweak in the...
Let It Go? Tough Decisions In Product Development
When you are going through the product and market development steps that need to be taken to ensure that a product is on track to hit its expected revenue goal there is a strong possibility that if you're doing this well and critically listening to the feedback you...
Customer-Centered Product Reviews
I've launched The Boedeker Group with a very simple premise; put the customer at the center of all product and marketing decisions you make. There's one very simple reason that I'm willing to build a company around this: it works. Data, not surprisingly, supports...
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