Blog - The Boedeker Group

We Sweat the Small Stuff (so you don’t have to)

May 1, 2019 | The Boedeker Group

I can’t remember exactly when I got the little trim-sized book of Don’t Sweat the Small Stuff by Richard Carlson, but I remember always including it in moving boxes as I moved from St. Louis to Manhattan to Brooklyn back to Manhattan to Jersey City… it has an...

Important, Yet Overlooked Hiring Requirements

Oct 5, 2017 | The Boedeker Group

Recently I posted an update on my LinkedIn profile saying “The Boedeker Group is growing and hiring new freelance market development, marketing and sales professionals” and linked to the job descriptions that listed in detail the kind of...

Back to School Thanks from a Parent

Sep 6, 2017 | The Boedeker Group

Today I dropped my almost-4 year old at Pre-K4 for the start of her 2017-2018 school year. I know I’m not alone. There are a lot of us going through back-to-school drop-offs and pick-ups all across the country if we haven’t already gone through...

You Only Have One Chance to Make a First Impression

Aug 14, 2017 | The Boedeker Group

You only have one chance to make a first impression. That was the exact sentence I shared with one of my clients last week. “You never get a second chance to make a first impression - and I’m afraid you’re going to waste it if you move forward...

To Those on the Front Lines of Education – Thank You

May 5, 2017 | The Boedeker Group

After 15 years working in educational publishing and ed tech I did something today I have never done. I was the acting principal at a public elementary and middle school in Jersey City through the "Principal for the Day" community program that...

What I Learned From Rookie Reps About Product Development

Apr 18, 2017 | The Boedeker Group

What I Learned From Rookie Reps About Product Development As a Brand Manager and then Managing Director for a large portfolio, I loved rookie reps. As soon as I would receive their in-company introductory email I would send them a welcome email...

Rethinking the Product Post-Mortem

Mar 20, 2017 | The Boedeker Group

Post-Mortems have gotten a bad rap. Caling it a “post-mortem” certainly doesn´t help - any kind of meeting that conjures up an image of a bluish-gray corpse lying under abrasive lighting in an all-white room on a stainless steel table could...

Let it Go? Tough Decisions in Product Development

Mar 7, 2017 | The Boedeker Group

When you are going through the product and market development steps that need to be taken to ensure that a product is on track to hit its expected revenue goal there is a strong possibility that if you're doing this well and critically...

Customer-Centered Product Reviews

Feb 6, 2017 | The Boedeker Group

I've launched The Boedeker Group with a very simple premise; put the customer at the center of all product and marketing decisions you make. There's one very simple reason that I'm willing to build a company around this: it works. Data, not...