OUR RESEARCH
The team at The Boedeker Group brings deep knowledge in qualitative and quantitative research methodologies. We use this expertise to support our clients on their most important products, services, and initiatives. We also conduct our own research to support the markets that we serve.
Below are some of the recent studies The Boedeker Group has released:
Trends in Usage of Open Education Resources (OER) in Higher Education
Usage of open educational resources (OER) has grown in the last three years. A recent study conducted by The Boedeker Group with around 2000 professors in higher education institutions across North America estimates that this growth in OER usage will continue for at least the next three years.
- In addition to cost, what are the main reasons professors are adopting OER?
- Which disciplines are seeing the biggest increase in OER adoptions?
- How do faculty rate the effectiveness of OER resources compared to those sold by traditional publishers?
- At what price point do professors replace publisher-provided materials with OER?
In partnership with the Brian Murphy Group, The Boedeker Group invited thousands of professors to participate in an open educational resources survey. More than two thousand responded.
Order your copy of the Insights report outlining the results by clicking on the button below:
MOST IMPACTFUL MARKET DEVELOPMENT ACTIVITIES
We conducted a survey with around 200 professors in higher education across numerous course areas to get their insights on market development activities that have the most impact on their adoption decisions. We learned:
- Seventy-seven percent of faculty who responded stated there’s one particular market development activity that most moves the needle for them. We share what that is.
- Compensation is not as big of a motivator for faculty to participate in market development activities as our clients thought. They reveal their true drivers in this study.
- There’s one particular activity that professors are least interested in participating in (but is a common ‘ask’ of publishers and educational technology companies).
This study conducted in fall of 2021 has shaped the types of activities we advise our clients to consider when conducting market research. Order your copy of the “Most Impactful Market Development Activities” insights report by clicking below:
TBG WHITE PAPER SERIES
Research turns great ideas into concrete reality. Learn the seven keys for successful research that help you harness accurate and targeted market insights.
IMPACT OF COVID-19 ON HIGHER EDUCATION
When COVID-19 hit in March of 2020, classes all over the world were affected. In May of 2020, The Boedeker Group conducted a study with professors of higher education to learn about their major challenges to moving online (quickly), the resources they turned to for support, and how their plans for the fall semester changed based on the move to online courses. While this report is dated now, it provided actionable insights to learning resource providers so that they could best support their customers and their students during an unprecedented time.