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With our wide range of expertise in market research and customer insight, we ensure that your products are set up for success. We focus on determining who your market is (and who it isn’t), knowing what they care about, and providing you with detailed information to make the best business decisions to help your products or services succeed.


Know Your Market

Market research


Product reviews

Market Segmentation

Market analysis

Top target list creation

Customer satisfaction surveys

Market surveys

Feature reviews

Competitive analysis

Know What They Care About


Product reviews

Focus groups


Content reviews


Digital focus groups

Live digital walk-through demonstrations

Feature reviews

Class tests

Digital reviews

Use this knowledge to influence product and marketing strategies

Content marketing

Product development

Supplements creation

Accessible content creation

Asset migration

Instructional design


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The Impact of COVID-19 on Higher Education

The Impact of COVID-19 on Higher Education

This survey of over 300 higher education professors conducted in May 2020 highlights the major challenges that COVID-19 posed for their courses and the potential impact for selection of course materials moving forward.

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