SERVICES
As specialists in market insights and research in education and learning, we use our proven processes to gather data to help you define your target market, understand what they care about, and leverage that knowledge to create best-selling products and services. Each project is expertly crafted and executed to provide the insights you need to meet your precise business needs.
THE INSIGHTS YOU NEED
I NEED INSIGHTS TO MAKE PRODUCT DEVELOPMENT DECISIONS
I’m at the beginning stage of product development and need to test the idea.
I’m at the beginning stage of product development and need to test the idea. I have wireframes, sketches, or a draft and I need feedback. I may have a product that launched and failed to meet expectations, and I need to know why. I need to know what resonates with my market and what changes I can make to increase sales.
I NEED EXPOSURE FOR MY PRODUCT OR SERVICE
I have a great product or service and I need to get it in front of prospective customers.
I have a great product or service and I need to get it in front of prospective customers. I need help with product demos. I need market outreach. I need smart strategies and savvy execution to give my product or service the best chance of success.
I NEED INSIGHTS TO BETTER UNDERSTAND MY CUSTOMER OR CLIENT
I need to know who my customer or client is (and isn’t) and what they care about.
I need to know who my customer or client is (and isn’t) and what they care about. I need help defining their journey. I need to understand what motivates my customer or client’s behavior. The trends happening in my space. I need to know more about key competitors and why my target customers are using their product or service—and what it will take to get them to use mine. I NEED CUSTOMER AND CLIENT INSIGHTS.
I NEED INSIGHTS TO BETTER UNDERSTAND MY MARKET
I need to understand the trends happening in my space.
I need to understand the trends happening in my space. I need to craft compelling messaging so I can tell a story that will resonate with my market. I need help identifying leads. I need help with market segmentation, marketing strategy, or product positioning (or all three!). I need feedback to understand what about my product or service appeals to my target users.
I NEED IT ALL
Beginning to end, I need help.
Beginning to end, I need help. I need to learn more about my market and what they care about, their reaction to my product or service, and I need to increase sales. I need expertise to guide the process and insights to give my product or service the best chance of success.
THE INSIGHTS WE PROVIDE
CUSTOMER AND CLIENT INSIGHTS
Get curious. Listen. Engage. Know what is important to your customers and clients, and why. Understand how they think and feel. TBG asks questions—the right questions—using sophisticated methodologies and gathering feedback to help inform your product and market development processes and ensure you target the ideal audience for your products or services.
PRODUCT AND SERVICE INSIGHTS
It sounds simple: know your customers better than your competitors and use this knowledge to create and sell superior products or services—but it requires a disciplined approach to achieve. TBG works closely with your team to create unique value propositions, test concepts, run user experience tests, demo products, and conduct launches.
MARKETING AND SALES INSIGHTS
TBG collaborates with your team to devise a series of strategic customer engagements to develop an in-depth understanding of your market. The insights we provide help you create innovative, effective campaigns and provide your sales team with the language and leads to target and win new clients and customers.
BEGINNING TO END INSIGHTS
From surveying the market while a product or service is being considered all the way through to post-launch activity to increase market share (and every step in-between!), TBG collaborates with your team to create a custom plan, crafting smart strategies and executing research activities to help you to make smart, data-driven decisions and achieve your business goals.
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