SERVICES

As specialists in market insights and research in education and learning, we use our proven processes to gather data to help you define your target market, understand what they care about, and leverage that knowledge to create best-selling products and services. Each project is expertly crafted and executed to provide the insights you need to meet your precise business needs.


THE INSIGHTS YOU NEED

I need insights to make product development decisions

I’m at the beginning stage of product development and need to test the idea.

I need exposure for my product or service

I have a great product or service and I need to get it in front of prospective customers.

I need insights to better understand my customer or client

I need to know who my customer or client is (and isn’t) and what they care about.

I need insights to better understand my market

I need to understand the trends happening in my space.

I need it all

Beginning to end, I need help.

THE INSIGHTS WE PROVIDE


CUSTOMER AND CLIENT INSIGHTS

Get curious. Listen. Engage. Know what is important to your customers and clients, and why. Understand how they think and feel. TBG asks questions—the right questions—using sophisticated methodologies and gathering feedback to help inform your product and market development processes and ensure you target the ideal audience for your products or services.


PRODUCT AND SERVICE INSIGHTS

It sounds simple: know your customers better than your competitors and use this knowledge to create and sell superior products or services—but it requires a disciplined approach to achieve. TBG works closely with your team to create unique value propositions, test concepts, run user experience tests, demo products, and conduct launches.


MARKETING AND SALES INSIGHTS

TBG collaborates with your team to devise a series of strategic customer engagements to develop an in-depth understanding of your market. The insights we provide help you create innovative, effective campaigns and provide your sales team with the language and leads to target and win new clients and customers.


BEGINNING TO END INSIGHTS

From surveying the market while a product or service is being considered all the way through to post-launch activity to increase market share (and every step in-between!), TBG collaborates with your team to create a custom plan, crafting smart strategies and executing research activities to help you to make smart, data-driven decisions and achieve your business goals.


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