SERVICES
As specialists in market insights and research in education and learning, we use our proven processes to gather data to help you define your target market, understand what they care about, and leverage that knowledge to create best-selling products and services. Each project is expertly crafted and executed to provide the insights you need to meet your precise business needs.
THE INSIGHTS YOU NEED
I need insights to make product development decisions
I need exposure for my product or service
I need insights to better understand my customer or client
I need insights to better understand my market
I need it all
THE INSIGHTS WE PROVIDE
CUSTOMER AND CLIENT INSIGHTS
Get curious. Listen. Engage. Know what is important to your customers and clients, and why. Understand how they think and feel. TBG asks questions—the right questions—using sophisticated methodologies and gathering feedback to help inform your product and market development processes and ensure you target the ideal audience for your products or services.
PRODUCT AND SERVICE INSIGHTS
It sounds simple: know your customers better than your competitors and use this knowledge to create and sell superior products or services—but it requires a disciplined approach to achieve. TBG works closely with your team to create unique value propositions, test concepts, run user experience tests, demo products, and conduct launches.
MARKETING AND SALES INSIGHTS
TBG collaborates with your team to devise a series of strategic customer engagements to develop an in-depth understanding of your market. The insights we provide help you create innovative, effective campaigns and provide your sales team with the language and leads to target and win new clients and customers.
BEGINNING TO END INSIGHTS
From surveying the market while a product or service is being considered all the way through to post-launch activity to increase market share (and every step in-between!), TBG collaborates with your team to create a custom plan, crafting smart strategies and executing research activities to help you to make smart, data-driven decisions and achieve your business goals.
TRUSTED BY TOP EDUCATION AND LEARNING COMPANIES
