Partnering with clients in learning and education—including K-12 and higher education publishers and education technology companies, colleges and universities, workforce readiness programs, professional training and development programs, nonprofit organizations, professional associations, and academic societies—The Boedeker Group combines passion for learning with market research expertise, employing effective and proven methods to build and execute qualitative and quantitative research activities and turn data into actionable insights.
This valuable information helps our clients inform their product development decisions, understand their target audiences, drive market strategy, and achieve business goals.
For each project we take on, our client’s goals become our own. We deliver tailored solutions to help them create better products and reach a wider audience. Here’s a look at some of our recent work and the results we’ve delivered to our partners.
CLIENT NEED: Secure Sales During the Product Development Phase
CLIENT NEED: Expand Reach Into New and Different Markets
CLIENT NEED: Make Data-Informed Decisions About Product Portfolio
CLIENT NEED: Successful New Product Launch
CLIENT NEED: Successful Relaunch of Existing Product
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Gina and her team clearly have the background and experience with insight efforts to ensure a great experience for both customers and clients. Her process is spot-on, and her execution during conversations is completely aligned with the plan. Post-event, the data and summaries provided helped us quickly zero in on just the nuggets we needed to inform strategy and decision-making. I highly recommend TBG for projects where getting close to customers, getting your hands on the pulse of a market, and creating a foundation for a deeper customer relationship are important. TBG is an especially effective partner for insight and market development projects.
The Boedeker Group helped support my higher ed product team’s market research, market development and market seeding efforts. We worked with a lot of vendors who performed similar jobs. The Boedeker Group was best in class. Setting aside how easy they are to work with, how well their group scales, what I valued most was the power and clarity of the market and product insight they provided. Gina and her team were game-changers for us.
We’ve worked with The Boedeker Group on a variety of market development projects and we’re always thrilled with the results. No matter what the task, whether high-stakes or smaller potatoes, the Boedeker Group listens carefully, confirms what is needed, and executes. Gina has deep experience in our industry and her instincts about what is needed are right on. It’s a pleasure to work with people who deliver such a thoughtful and well-crafted end product. Looking forward to collaborating in the future!
Gina Boedeker is a true partner. A creative, customer-centered thinker, who has mastered the art of listening. She is an immediate asset to any company or team and has the rare ability to dissect complex problems and market conditions to find simple and actionable solutions. She is one of the most talented and passionate individuals I have had the pleasure of working with and I highly recommend her and her consulting group.
We love working with The Boedeker Group and have already planned out our market development activities for next year with them. They are professional, and always deliver quality work on time. Plus, they are lovely people who are fun to work with.
The Boedeker Group developed and managed market research for a prospective product. After an initial meeting to talk about the project, everything else was out of my hands. It was such a relief to hand off a big task and then be able to sit back and watch it happen. At each step, The Boedeker Group sought my review and approval, and they acted quickly and appropriately on all of my input. They really became members of my team! The final report was incredibly thorough and included both short-term and long-term follow-up opportunities. A really good value!
Gina is very impressive. We asked for in-depth interviews to be done in one day and she delivered. We asked for her guidance on a rush quant study and she delivered. We will definitely be using her again!
Gina had an excellent way of digging into a very challenging market and gaining valuable insight. She was very proactive in her efforts and had great new ideas that brought a lot of value to the table. Between running focus groups, and having one-on-one conversations with our main customers, she always was able to provide insightful and quantifiable data to help us make decisions during our product development process. I would recommend using the Boedeker Group to anyone.
Gina Boedeker is among the most reliable product and marketing minds in the business. During our time together at McGraw-Hill, I observed firsthand Gina’s entrepreneurial spirit and remarkable abilities in her multiple positions of increased responsibility and span of control. Central to her success is a relentless pursuit of understanding every customer and each unique use case. She test and re-tests assumptions and proposed solutions. She engenders trust and cultivates relationships easily, is naturally curious, and isn’t afraid to take risks to create meaningful products with clever branding and associated marketing campaigns. Gina is hyper-organized and consistently executes on her plans—always on time, usually early. Gina was considered a role model by her colleagues and by senior leadership, having grown market share and consistently launching new products that exceeded their top- and bottom-line forecasts. Finally, Gina exhibits uncommon humility and humanity and celebrates the success of others generously. I can’t recommend her highly enough.
Thank you so much for writing all of these detailed notes; I know how much time it takes just to collect them, let alone construct a thoughtful summary that is “bite sized” enough for a rep to be able to run with. I have never felt so solid going into a new edition of one of my programs. I really appreciate everything you and your team have done these last few months to make that possible. There are so many things that set TBG apart—you’re extremely detailed; you understand the larger purpose of the project and never lose sight of that; and you’re never lacking for ideas about how to solve a problem. I always had complete faith in your experience and expertise, but I wanted to make sure to tell you that you have done a truly awesome job here.
I recently attended a Virtual Focus Group run by Gina Boedeker of The Boedeker Group. This particular webinar/focus group was EXCELLENTLY coordinated and facilitated. I appreciated how interactive it was, how we were encouraged to speak how the written comments were read aloud and also how the facilitator validated our comments not only during the workshop but after via email. Perhaps one of the best I’ve ever participated in.
Seriously… well done!