ABOUT THE BOEDEKER GROUP
Gina Boedeker launched The Boedeker Group in 2017, bringing expertise
developed through dozens of successful product launches in the educational technology industry to her clients across a variety of sectors.
Today, Gina and the TBG team partner with clients to research their markets, gather valuable data, and turn customer feedback into actionable insights that drive product development decisions, determine market segmentation, inform messaging and marketing strategies, and positively impact sales.
FOUNDER AND CHIEF EXECUTIVE OFFICER
GINA BOEDEKER
We believe that you create the best products when you engage consistently and effectively with your target market. Our process is built around this premise. We help our clients across a variety of industries to create innovative and high-quality products and services. We love helping them succeed.
HOW WE WORK
As specialists in qualitative and quantitative market research in education and learning, we use our proven processes to gather data to help you define your target market, know what they care about, and use that knowledge to create best-selling products and services. We expertly craft and execute each project to get the insights you need to meet your precise business needs.
RESULTS-ORIENTED
We’re obsessed about hitting our client’s goals and expectations. We ensure alignment from the beginning of each project, check in regularly, and deliver what’s expected. No surprises.
DATA-DRIVEN
Data is in our DNA. We track everything so we can deliver the most detailed analysis to help your team make the best decisions and devise and execute strategic marketing plans.
FLEXIBLE
Plans change. We get it. Fortunately, we don’t fear change! We expect it, welcome it on arrival, and adapt as needed for each and every project.
TRANSPARENT
We provide our clients with access to real-time progress on all of our activities and communicate milestones regularly.
DETAIL-FOCUSED
The small stuff, when overlooked, becomes the big stuff. We deliver a great experience from kick-off to project-end. We sweat the small stuff (so you don’t have to).
A TRUSTED EXTENSION OF YOUR TEAM
Our clients trust us with their most important resource—their customers. As an extension of your team, providing world-class service is our trademark. We take pride in treating your customers as our own.
THE BOEDEKER GROUP
OUR TEAM. YOUR TEAM.
Our clients need a partner they can rely on. TBG delivers.
Our project managers and administrators have the expertise to guide
your project to achieve the best possible results.
GINA BOEDEKER
Founder and Chief Executive Officer
ALICIA BRADY
Director of Business Development and Senior Project Manager
PENINA BRAFFMAN
Director of Client Services and Senior Project Manager
TERRI DAVIS
Director of Operations and Senior Project Manager
JULIE DONAHUE
Project Coordinator
SHELBY BARIKE
Senior Project Manager
GLENDA NELSON
Project Coordinator
JAIKISHAN PRITHIANI
Chief Technology Officer
NASEEM SKAIK
Graphic Designer
CASSIDY MACDONALD
Associate Project Manager
LOOKING TO JOIN AN AMAZING TEAM?
TBG ADVISORY BOARD
MEL COMER
Mel brings a combination of strategic planning, financial acumen, and operation skills honed through more than 20 years of experience as a CFO and COO to her advisorship at The Boedeker Group.
Mel earned her CPA while at EY, a Big 4 global accounting firm and moved to privately held entrepreneurial companies where she knew she’d have a greater impact. Her passion is in helping entrepreneurs achieve their goals and is rooted in the philosophy that success is achieved by having the right financial system in place to deliver timely, strategic insights that empower the entrepreneur’s ability to confidently make key business decisions.
Mel holds a CPA license from the State of NY, an Accounting for Blockchain certification from the AICPA, and has a B.B.A. from Pace University.
BRUCE ECKFELDT
Bruce has been in business and product strategy for over two decades and knows that truly innovative solutions are driven through the type of market research customer insights that The Boedeker Group delivers to its clients.
Bruce Eckfeldt is a consultant, coach, author, and speaker on organizational development and performance management. Originally an architect, he was a pioneer in the use of computer-aided design and 3D modeling. He later transitioned to software design and development, converting his spatial problem-solving skills to informational architecture and user experience design of digital software products.
Seeing the need for a more fast-paced and innovative approach to technology development, Bruce was an early adopter of Extreme Programming (an early Agile/Lean software methodology). He advanced the field as an early contributor to the Agile Conference and as the founder of Cyrus Innovation in 2003, one of the first Agile/Lean development consulting firms.
After more than a decade of developing products and coaching companies adopting Agile/Lean practices such as Extreme Programming, Scrum, Kanban, and other Lean methodologies, Bruce sold Cyrus in 2014 to focus on broader organizational development initiatives and served as interim CEO, COO, and other executive roles across a number of different high-tech and professional service companies leading these companies through periods of high growth and leadership transition.
Today, Bruce uses his experience as an entrepreneur and Inc 500 CEO to help high-growth companies scale more quickly with less drama. He is an expert in business and operational growth strategy, talent planning, performance coaching, and using Lean/Agile to achieve operational excellence.
CHELSEA GIBSON
Chelsea’s entrepreneurial spirit and passion for driving growth initially attracted her to The Boedeker Group. She has a deep belief that every employee makes daily decisions that impact growth and profitability – and should be empowered with information. She partners closely with the TBG team to expand their reach and deliver outstanding value to each client.
With over 20 years of diverse experience in corporate finance, Chelsea has been a strategic financial leader across a broad spectrum of businesses – from startups, to Fortune 100 companies, and now with a private-equity backed business. Chelsea is currently the CFO, Global Markets for Tag Worldwide, an end-to-end global creative production and sourcing business partnering with brands and agencies. Prior to joining Tag, she spent 6 years with American Express, where she focused primarily on strategic partnerships and OPEN, the small business network. She began her career at Stern Stewart & Co, and has also held positions in investment banking and at a media startup that went public in 2000.