Launch Fast, Launch Right For EdTech and publishing leaders managing complex product decisions, speed often feels non-negotiable. But clarity is what makes it count. When timelines are tight and pressure is high, product teams often race toward launch with little time to spare. Yet some of the most strategic decisions are made not by going … Read more
So many teams that I’ve worked with over the years think of market research and think BIG. They think it has to entail: It can be all of those things, but it doesn’t have to be. I this video I share a few tips for starting small, for big results. I hope you find it … Read more
There are two questions that have to be asked at the outset of every qualitative and quantitative study you conduct. In this short video I share why these questions are so important to ask, and what I learned early on my career when I didn’t do so. I hope you find this helpful!