Gigi Topfox 
Launch Fast, Launch Right For EdTech and publishing leaders managing complex product decisions, speed often feels non-negotiable. But clarity is what makes it count. When timelines are tight and pressure is high, product teams often race toward launch with little time to spare. Yet some of the most strategic decisions are made not by going … Read more
When EdTech and academic publishing teams are racing toward launch, pausing to validate what you “already know” can feel like a luxury. Especially when you’ve spent years in the space, know your users inside and out, and have internal expertise to back every strategic decision. But that confidence is exactly what makes some of the … Read more
You built something smart, elegant, and genuinely useful. But it didn’t gain traction. In EdTech, even great products can fail when they’re launched into environments they weren’t designed for—or where the surrounding dynamics block adoption. It’s not always about the quality of the product. It’s often about the context it enters. At The Boedeker Group, … Read more
Even the best product can fall short when it enters the wrong environment. EdTech teams often invest significant time and resources into building strong products—refining features, polishing UX, and collecting feedback from users. But the real challenge isn’t always inside the product. It’s around it. If you want your solution to gain traction and sustain … Read more
In product strategy conversations, teams often ask: “What are our customers telling us?” But an equally important—and often overlooked—question is this: “What aren’t they saying?” In higher education and EdTech, product teams rely heavily on feedback. Yet some of the most valuable insights never show up in survey results or support tickets. They live in … Read more
In higher education, decisions often hinge on numbers: adoption rates, revenue, conversion metrics. These are useful, but they rarely tell the full story. The earliest indicators of a coming shift in user behavior or market demand aren’t loud metrics—they’re quiet clues. Things like improvised workarounds, unexpected drop-off in feature usage, or friction that users don’t … Read more
When products fail, it is rarely due to poor intentions or lack of effort. More often, they fail because the product, its positioning, or its pricing does not align with market needs. This disconnect is exactly what product validation is designed to prevent. Product validation confirms that what you are building—and how you are bringing … Read more