By: Alicia Brady
In September 2021, TBG deployed a survey to higher education instructors, targeting a range of institution profiles (both two and four-year, public and private) and a broad range of disciplines. Our goal was to learn more about what types of market development activities most resonate with instructors, and why. We also wanted to better understand the impact of these types of activities on actual adoption decisions.
As we are rounding the corner closing in on the end of 2020, this is obviously a year we will never forget. With the onset of COVID-19, our lives were thrown into a complete tailspin, and we’ve all faced challenges we never could have imagined. From working remotely, to homeschooling, to distancing from family and … Read more
I can’t remember exactly when I got the cute little trim-sized book of Don’t Sweat the Small Stuff by Richard Carlson, but I remember always including it in moving boxes as I moved from St. Louis to Manhattan to Brooklyn back to Manhattan to Jersey City…it has an inspiring, powerful message and it has held … Read more
Recently I posted an update on my LinkedIn profile saying “The Boedeker Group is growing and hiring new freelance market development, marketing and sales professionals” and linked to the job descriptions that listed in detail the kind of background and experience I am looking for (message me if you want more info). From the time … Read more
Today I dropped my almost-4 year old at Pre-K4 for the start of her 2017-2018 school year. I know I’m not alone. There are a lot of us going through back-to-school drop-offs and pick-ups all across the country if we haven’t already gone through it in the last couple of weeks. And while I’ve seen … Read more
That was the exact sentence I shared with one of my clients last week. “You never get a second chance to make a first impression – and I’m afraid you’re going to waste it if you move forward with this product before it’s ready. I know you want to launch in a few weeks. I … Read more