How To Segment Your Market To Get More Customers

WHAT IS MARKET SEGMENTATION? Market segmentation is breaking down your market into smaller, more specific groups. These groups will have similar characteristics so companies can more effectively market and sell into various segments. WHY SEGMENT YOUR MARKET? Most companies do not have the resources (internal or financial) to market to everyone and they recognize that … Read more

How To Write A Survey (that gets the feedback you need)

Surveys are an effective way of gathering information from your target audience to help you drive product development and marketing decisions, and make decisions about necessary changes in your product or service offering. Surveys, though, are only as good as the quality of the design at the outset. The tips below will help guide you … Read more