Rethinking the Product Post-Mortem

Rethinking the Product Post-Mortem

Rethinking the Product Post-Mortem Post-Mortems have gotten a bad rap. Caling it a “post-mortem” certainly doesn´t help – any kind of meeting that conjures up an image of a bluish-gray corpse lying under abrasive lighting in an all-white room on a stainless...
Customer-Centered Product Reviews

Customer-Centered Product Reviews

Customer-Centered Product Reviews I’ve launched The Boedeker Group with a very simple premise; put the customer at the center of all product and marketing decisions you make. There’s one very simple reason that I’m willing to build a company around...