by dzmzj | Apr 18, 2017 | The Boedeker Group
What I Learned From Rookie Reps About Product Development As a Brand Manager and then Managing Director for a large portfolio, I loved rookie reps. As soon as I would receive their in-company introductory email I would send them a welcome email to introduce myself,...
by dzmzj | Mar 20, 2017 | The Boedeker Group
Rethinking The Product Post-Mortem Post-Mortems have gotten a bad rap. Caling it a “post-mortem” certainly doesn´t help – any kind of meeting that conjures up an image of a bluish-gray corpse lying under abrasive lighting in an all-white room on a stainless...
by dzmzj | Mar 7, 2017 | The Boedeker Group
Let It Go? Tough Decisions In Product Development When you are going through the product and market development steps that need to be taken to ensure that a product is on track to hit its expected revenue goal there is a strong possibility that if you’re doing...
by dzmzj | Feb 6, 2017 | The Boedeker Group
Customer-Centered Product Reviews I’ve launched The Boedeker Group with a very simple premise; put the customer at the center of all product and marketing decisions you make. There’s one very simple reason that I’m willing to build a company around...
