By: Gina Boedeker
In today’s competitive landscape knowing why, exactly, you won or lost an adoption is *critical* information.
But win/loss interviews cannot, and should not, be considered as a one-time event. Companies that implement a win/loss market research process are able to gain crucial insights on a regular basis about customer behavior, competitive positioning, and product performance.
By: Gina Boedeker
Questions to Ask a Potential Market Research Partner.
If you are looking for a trusted market research partner and you’re not sure how to best source companies that specialize in this area, below is a list of questions to consider when interviewing potential partners.
By: Gina Boedeker
Unfortunately, no. No one can say with 100% certainty that a product will succeed.
But, there are ways to minimize the risk of failure and significantly increase the odds of a successful launch.
By: Gina Boedeker
If you’re using AI to analyze your data, consider implementing our best practices to verify the accuracy of your AI-generated market research results.
By: Gina Boedeker
Market research is critical for making informed decisions. Whether you are launching a new product, refining an existing offering, or entering a new market, gathering insights from your target audience is essential.
By: Gina Boedeker
In the world of business, when you have a problem you need solved or a challenge where you need support, you reach out to an expert.
By: Gina Boedeker
Market research is not a luxury exclusively for teams that are overflowing with cash. That scenario rarely exists. It’s also not a “nice to have” only if time and budget allow.
By: Gina Boedeker
In an ideal world, every product development project would be equipped with ample resources – a dedicated team, a generous budget, and all the tools and technologies needed.
By: Gina Boedeker
Gathering market insights doesn’t have to be hard and it doesn’t have to break the bank.
By: Gina Boedeker
The truth is, the most important part about research is…