Why Do you Call a Plumber?
By: Gina Boedeker
In the world of business, when you have a problem you need solved or a challenge where you need support, you reach out to an expert.
The Boedeker Group
You can’t afford to *not* do market research
By: Gina Boedeker
Market research is not a luxury exclusively for teams that are overflowing with cash. That scenario rarely exists. It’s also not a “nice to have” only if time and budget allow.
How to do More with Less
By: Gina Boedeker
In an ideal world, every product development project would be equipped with ample resources – a dedicated team, a generous budget, and all the tools and technologies needed.
Thinking about design thinking
By: Gina Boedeker
Gathering market insights doesn’t have to be hard and it doesn’t have to break the bank.
Research in 15 Minutes a Day
By: Gina Boedeker
The truth is, the most important part about research is…
The Impact of Not Listening to Your Market
By: Gina Boedeker
Gathering market insights doesn’t have to be hard and it doesn’t have to break the bank.
Top Pitfalls in Planning and Executing Effective Focus Groups
By: Gina Boedeker
Focus groups are one of the most effective ways to hear directly from your customers, in their voices, about what they think about the product or service your company offers.
Five Questions That Will Make Market Research Work For You
By : Gina Boedeker
Before conducting market research, you should have an idea of what you want to know from your market.
The Importance of Participant Experience
By: Alicia Brady
You’re a program manager or product developer seeking feedback on a product in development.