Gina Boedeker

By: Gina Boedeker

I recently went into a late Friday afternoon Zoom call with a company I work with and breezily said, “Happy Friday! How are you guys all doing?” To which one of the clients responded “Still recovering from what you sent me earlier.”

By: Alicia Brady



In September 2021, TBG deployed a survey to higher education instructors, targeting a range of institution profiles (both two and four-year, public and private) and a broad range of disciplines. Our goal was to learn more about what types of market development activities most resonate with instructors, and why. We also wanted to better understand the impact of these types of activities on actual adoption decisions.

By: Gina Boedeker

Today, I had a conversation with a potential client where I ended the conversation like this: “Technically, yes, you could hire our team to do this project. However, I think there are better, more efficient, and less expensive ways for you to get that

By: Lauren Cubell

Every year, students of all ages must determine how to best fill their summer vacation time. This summer, as a college student, I found myself in a different position than in previous years as I considered how I wanted to spend my time. While I had