Gina Boedeker 
WHAT IS MARKET SEGMENTATION? Market segmentation is breaking down your market into smaller, more specific groups. These groups will have similar characteristics so companies can more effectively market and sell into various segments. WHY SEGMENT YOUR MARKET? Most companies do not have the resources (internal or financial) to market to everyone and they recognize that … Read more
Surveys are an effective way of gathering information from your target audience to help you drive product development and marketing decisions, and make decisions about necessary changes in your product or service offering. Surveys, though, are only as good as the quality of the design at the outset. The tips below will help guide you … Read more
I can’t remember exactly when I got the cute little trim-sized book of Don’t Sweat the Small Stuff by Richard Carlson, but I remember always including it in moving boxes as I moved from St. Louis to Manhattan to Brooklyn back to Manhattan to Jersey City…it has an inspiring, powerful message and it has held … Read more
Recently I posted an update on my LinkedIn profile saying “The Boedeker Group is growing and hiring new freelance market development, marketing and sales professionals” and linked to the job descriptions that listed in detail the kind of background and experience I am looking for (message me if you want more info). From the time … Read more
Today I dropped my almost-4 year old at Pre-K4 for the start of her 2017-2018 school year. I know I’m not alone. There are a lot of us going through back-to-school drop-offs and pick-ups all across the country if we haven’t already gone through it in the last couple of weeks. And while I’ve seen … Read more
That was the exact sentence I shared with one of my clients last week. “You never get a second chance to make a first impression – and I’m afraid you’re going to waste it if you move forward with this product before it’s ready. I know you want to launch in a few weeks. I … Read more
After 15 years working in educational publishing and ed-tech, I did something today I have never done. I was the acting principal at a public elementary and middle school in Jersey City through the “Principal for the Day” community program that pairs business owners in the area with local schools. The principal I was paired … Read more
As a Brand Manager and then Managing Director for a large portfolio, I loved rookie reps. As soon as I would receive their in-company introductory email I would send them a welcome email to introduce myself, set up a time to speak with them to give them more detailed information about our products, and share … Read more
Every single project gives you the opportunity to learn. From the benefit of hindsight, you can implement ways to improve your processes for the benefit of your *next* projects by openly sharing as a team what worked, what didn’t work, and what you wish you would have known to have done things differently. Retrospectives are … Read more
When you are going through the product and market development steps that need to be taken to ensure that a product is on track to hit its expected revenue goal there is a strong possibility that if you’re doing this well and critically listening to the feedback you receive from the market at some point … Read more