The Top Three (Instructor) Pain Points in Market Development

market research

By: Alicia Brady

In September 2021, TBG deployed a survey to higher education instructors, targeting a range of institution profiles (both two and four-year, public and private) and a broad range of disciplines. Our goal was to learn more about what types of market development activities most resonate with instructors, and why. We also wanted to better understand the impact of these types of activities on actual adoption decisions.